[PDF.37re] Consumerology: The Truth about Consumers and the Psychology of Shopping
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Consumerology: The Truth about Consumers and the Psychology of Shopping
Philip Graves
[PDF.ok33] Consumerology: The Truth about Consumers and the Psychology of Shopping
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| #1308275 in Books | 2013-01-24 | 2013-01-24 | Original language:English | PDF # 1 | 8.50 x.88 x5.30l,.65 | File type: PDF | 228 pages||0 of 0 people found the following review helpful.| Great book, interesting perspectives on how we (and our ...|By nigebj|Great book, interesting perspectives on how we (and our customers) buy. Much of the material appears to be more broadly applicable than just consumer research which is the prime focus of the book. Easy read.|0 of 0 people found the following review helpful.| The book starts very||Thought-provoking stuff.―The Scotsman
There are lots of great anecdotes and examples in this excellent book.―Talent imitates, genius steals' blog
Graves does more than just show marketers the error of their ways. He show
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being u...
You can specify the type of files you want, for your device.Consumerology: The Truth about Consumers and the Psychology of Shopping | Philip Graves. I really enjoyed this book and have already told so many people about it!
