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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising

Marc Andrews, Matthijs van Leeuwen, Rick van Baaren




[PDF.jx94] Hidden Persuasion: 33 Psychological Influences Techniques in Advertising

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 | #731429 in Books |  imusti |  2014-01-14 | Original language:English | PDF # 1 |  9.70 x.90 x7.70l,.0 | File type: PDF | 192 pages

 | BIS Publishers

||7 of 8 people found the following review helpful.| Solid.|By J. Gray|If you pick this up at a store and just flip through it, alot of the influence chapters seem like 'duh' moments and suggestions, (for example, sex sells) and if that's all you get out of it you'll be missing alot of value. For me, the value of the book was revealed when I was re-designing my company's website and coming up with advertisement banners - having a

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices.

What is the secret power of these messages? How do they succeed in changing our behavior?

This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentia...

You can specify the type of files you want, for your gadget.Hidden Persuasion: 33 Psychological Influences Techniques in Advertising   |  Marc Andrews, Matthijs van Leeuwen, Rick van Baaren. I really enjoyed this book and have already told so many people about it!

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