[PDF.04ip] Perspectives on Methodology in Consumer Research

Perspectives on Methodology in Consumer Research

[PDF.ao42] Perspectives on Methodology in Consumer Research

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 |  Springer |  2011-12-14 | Original language:English | PDF # 1 |  9.25 x.73 x6.10l,.99 | File type: PDF | 301 pages

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Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic ...

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