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Propaganda & Persuasion

Garth S. Jowett, Victoria J. O'Donnell




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 | #804560 in Books |  2011-04-12 | Original language:English | PDF # 1 |  .80 x6.00 x8.90l,1.20 | File type: PDF | 464 pages

||3 of 3 people found the following review helpful.| A good review of the literature on propaganda|By Santi Tafarella|This book functions as an excellent outline for reflecting on rhetoric and propaganda through the ages. The authors review the history and literature of propaganda pretty thoroughly. Not much scholarship on the subject seems to have escaped their attention. You can use the references at the back of the text as a g| |Terrific book for anyone interested in not only propaganda and its history, but public relations, marketing, advertising, etc --|About the Author|Garth S. Jowett is a professor of communications at the U

Propaganda and Persuasion, Fifth Edition, has been significantly revised to reflect the growing use of global propaganda and the Internet. It is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and logical understanding of persuasion and propaganda, includin...

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