[PDF.64ko] The Culting of Brands: Turn Your Customers into True Believers

The Culting of Brands: Turn Your Customers into True Believers

[PDF.gu05] The Culting of Brands: Turn Your Customers into True Believers

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 | #408478 in Books |  Portfolio Trade |  2005-05-31 |  2005-05-31 | Original language:English | PDF # 1 |  8.30 x.70 x5.50l,.52 | File type: PDF | 256 pages

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||0 of 0 people found the following review helpful.| Abstract yet Informative, must read for customer loyalty.|By PaakowE|This book is a bit harder to read, and also just a tad bit abstract. Nonetheless, it's still a very informative read and pulls real world examples and analyses of how organizations in every sector parallel one another in regards to recruitment.

I would recommend this book to anyone who's trying to b|From Publishers Weekly|Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way religious cults recruit members—and, he says, that's a good thing. To him, cults

At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren’t emotionally unstable—they’re just normal folks searching for a sense of belonging.

Marketing expert Dou...

You can specify the type of files you want, for your device.The Culting of Brands: Turn Your Customers into True Believers   |  Douglas Atkin. A good, fresh read, highly recommended.

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